When I first started my design business, I had a very different idea of what my website should look like and what it should represent. I wasn’t thinking that driving more traffic to my website was that necessary. I thought it was a place for potential clients I spoke to saw my portfolio.
Since then, a lot has changed. I see the importance of building a sustainable business by having a more robust website. And now, it’s complete with my services, free resources, and a large amount of content.
People in service-based businesses sometimes don’t see the importance of a dynamic website. But you should know, the more authority you build, the more clients come your way!
I’ll be sharing with you 10 ways how you can drive more traffic to your website. The tips and advice are meant to affect your long-term traffic plan. Viral traffic does happen, but you also want to set your business up for success for many years to come.
Pinterest is not a social media platform but a search engine site ready to bring you quality traffic.
If you’re not utilizing Pinterest, you’re missing out on a great deal of potential traffic. If you are using Pinterest, be sure you’re doing the following to maximize your pins being seen.
Tailwind is a Pinterest scheduling program that allows you to automate your Pinterest game. Pinterest favors accounts that are active and Tailwind allows you to be active on Pinterest without having to be present.
You can give Tailwind* a free try for one month by signing up here. Tailwind has been a game-changer for my business. This program allows me to schedule the pins I want to share for the week in under an hour. This is one business automation tool you don’t want to miss.
Tailwind has “tribes” where like-minded people come together to help promote each other’s content. This is a great way to have your pins be seen by more people, and they, in turn, will share your pins with others.
When finding a tribe to join, you’ll want to be niche specific in your audience. If your target audience is entrepreneurs, you won’t want to join a food tribe (no matter how yummy their recipes look).
After you find a tribe to join, you’ll want to stay for at least three months. Add quality pins to this tribe and share your fellow tribe member’s pins as well. A good rule of thumb is, add one pin and share one pin. After three months you’ll want to go over your key indicators of your total reach and repin rates.
Who doesn’t have a Facebook profile these days? Are you using your profile to share your latest blog posts and help drive traffic to your site?
If you’re nervous about sharing your blog content on your site or don’t want to look “spammy” to family and friends, you can easily write:
“I’m excited about my latest blog post! Check it out and let me know what you think!?”
You can also share existing content on your profile as well.
Facebook allows Pages to “boost a post” or create ads to help drive traffic to your website. Instead of throwing money away by boosting as many posts as possible, you want to create a strategic plan to increase your traffic and revenue.
One of the best ways to spend money in boosting a post, or creating an ad, on Facebook is to give away something for free in exchange for a person’s email list. This will increase your email list, grow your traffic, and, as you nurture your email list, increase your revenue as you sell to your new readers in the future.
Another great way to grow your monthly traffic on Facebook is by joining quality Facebook groups that support bloggers. Before you join a group, read the groups description so you better understand the rules and expectations of the group.
Facebook groups are a great way to support your fellow entrepreneurs and business owners as you help each other increase your monthly traffic and reach.
Find, join, or create a mastermind group of like-minded business owners that can come together to help promote each other’s content. Every member will be bringing an asset to the group, whether it’s a large Pinterest following, strategic business plan ideas, and so forth. Utilize each other’s knowledge and help each other grow.
Search engine optimization is critical to the success of your business. Billions of searches are made on Google each day and your posts have the potential of being seen by thousands of people.
In order to utilize SEO, you’ll want to do your research into what terms are actively being searched on Google, what’s currently trending, and decide which terms (or words) you want to be ranked for on Google.
You can’t control the algorithm changes on any social media site. A post that might do well today could drop off tomorrow. Your email list is yours to nurture and keep so take the time to grow your email list and build a trusting relationship with the names that want to hear from you.
Once someone is on your email list, have emails automatically send out to your new reader highlighting some of your best blog posts. Invite them to your site to read your latest posts, download your latest freebie, or share your content with their friends.
The final way to increase your monthly pageviews and extend your reach is through guest posting on relevant sites. Before you guest post, do your research into which blogs would be a great fit for you and then search on their site for submission guidelines.
As you strategically focus on growing your website traffic by automating your Pinterest plan using Tailwind and Tribes, reach out to new readers through Facebook groups and your own profile, join a mastermind group, continue improving your sites SEO, grow your email list and guest post on sites with a similar audience as you, you’ll notice an increase in your monthly pageviews.
Blogging and business are endeavors that are never meant to be taken alone. When you blog, you need to remember that growing your network and being community-focused will get you farther along. Have fun and meet new people along the way!
* This is an affiliate link. I get a small commission but it won’t cost you anything extra! I only mention products that I love and use, so don’t worry!