Before the design begins, we go through exercises to reveal more about what the brand message and aesthetic should be based on the target market, industry, and goals of the company.
The brand symbolizes a trustworthy guide who is well-versed in the industry. The clients will be confident in the fact that they chose the right person to help them buy their dream home or sell their house. They will feel comfortable and excited to choose a business that symbolizes high-quality service.
customer
It differentiates from other brands due to extensive knowledge of the area and a positive reputation from the locals. This brand won’t feel stiff, unapproachable, or impersonal. Instead it will feel hands-on, warm, but undeniably professional.
Positioning
Create a brand identity to attract a local market around the Outer Banks area. The brand will represent a high-quality, professional service while displaying beautiful homes.
Mission
A logo, typography, and color palette, and that reached an audience of beach-loving homeowners who want to sell or buy a beautiful coastal home.
Outcome
The beach theme can really embody the brand’s tone. The images of an elegant beach mixed with a professional environment can incorporate the feeling of ease from the clients’ experiences. Neutral pinks, burgundys, and blues will keep it timeless and mature for the clientele.
Elements
Lively
Coastal
Modern
Aesthetic
Vibe
Positioning
honest
confident
first-rate
reputable
elegant
leader