CAM KNOWS OBX

Full brand identity

Brand strategy

Before the design begins, we go through exercises to reveal more about what the brand message and aesthetic should be based on the target market, industry, and goals of the company. 

The brand symbolizes a trustworthy guide who is well-versed in the industry. The clients will be confident in the fact that they chose the right person to help them buy their dream home or sell their house. They will feel comfortable and excited to choose a business that symbolizes high-quality service.

customer

It differentiates from other brands due to extensive knowledge of the area and a positive reputation from the locals. This brand won’t feel stiff, unapproachable, or impersonal. Instead it will feel hands-on, warm, but undeniably professional.

Positioning

Create a brand identity to attract a local market around the Outer Banks area. The brand will represent a high-quality, professional service while displaying beautiful homes. 

Mission

A logo, typography, and color palette, and that reached an audience of beach-loving homeowners who want to sell or buy a beautiful coastal home. 

Outcome

The beach theme can really embody the brand’s tone. The images of an elegant beach mixed with a professional environment can incorporate the feeling of ease from the clients’ experiences. Neutral pinks, burgundys, and blues will keep it timeless and mature for the clientele.

Elements

the approach

Lively
Coastal
Modern

Aesthetic

Vibe

Positioning

honest
confident
first-rate

reputable
elegant
leader

Case study

A Contemporary & Professional Real Estate Brand.