Because you’re providing something of quality and value to help improve their lives. And ultimately, your business is designed to help your clients.
So how do you create an amazing blog post? What do you need to be found on Google and to have others share your content with family and friends?
Today, I’m going to go over everything you need to know to set your next blog post up for success.
First thing on the blog checklist, if you don’t have the Yoast SEO plugin installed in WordPress, please do so now. Having this plugin will help you know your readability score, as well as decide long-tail keywords to help you be found in Google searches. If you use another platform like Squarespace, there should be an SEO section to fill in.
Once you have the Yoast plugin installed, you’re ready to keep going!
There’s a lot that goes into writing a blog post before you hit publish.
The first thing you’ll want to do is make a list of “clickable blog post titles.”
If you have a hard time answering these questions, you’ll want to go to your favorite website (or Pinterest) and pay attention to what you click on.
Ultimately, you want your headline to solve your reader’s problem, and you need to let them know that your answer will help them. Once your blog post title is chosen you’ll want to add your title tag and meta keywords into the Yoast SEO plugin.
Don’t overlook these two things because it’s from your title tag and meta keywords that you’ll be found in Google search engines.
For example, if you have the best tips for doing Facebook live videos, you’ll want to use the keywords, “best facebook live tips” versus “Facebook live.”
By using long-tail keywords (instead of short keywords), you’re setting your business up for success to be found in Google search easier and faster.
Your keywords will want to be in the URL of your post as well as in your blog post title and meta description. The Yoast SEO plugin will help you with this.
Blog post lengths vary from 500 words up to a few thousand. But at the end of the day, length isn’t nearly as important as providing quality content to your readers—they’ll keep coming back and Google will love it.
Once you feel confident in the quality you’re giving to your readers, you’ll want to keep your posts organized on your blog.
It’s good to start this right away and divide them into categories. One you have a large library of posts, you’ll be so happy you started organizing them early on.
Think about the categories you want to write about and feature on your site. Make sure they’re relevant to your brand while also being different enough to be interesting to your audience.
You can have the best blog post written, but without graphics to go with your content, your post won’t be shared.
There are two images sizes you want to primarily focus on: Pinterest and everything else. If you’re wanting an in-depth read into image sizes, read this article from Sprout Social here.
To help share your content, you’ll want your images to be clean, clear, relatable, and shareable. You can use your own pictures, or there are tons of places to find free stock photos.
Some places to check out:
If you’re not a designer, there are free blog/Pinterest templates you can use on Canva to make your image stand out!
Finally, share your amazing work with the rest of the world! Post your article to Facebook, Pinterest, Twitter, Instagram, or any other social media platform that makes sense for your business.
The best advice is to post where your audience hangs out the most. If you’re marketing to real estate agents in their 30’s, you probably won’t find them on Snapchat. Go where your people are!
As you continue to write incredible and helpful blog posts, the items on this list will become second nature to you. You’ll begin to see what social media platforms are working great in your business, which blog posts are really resonating with people and which ones are being shared.