Simply Essentials

Full brand identity

Brand strategy

Before the design begins, we go through exercises to reveal more about what the brand message and aesthetic should be based on the target market, industry, and goals of the company.

Simply Essentials will serve as a guide for those who want to live a clean lifestyle. It’s a brand that will teach people to simplify their lives and ingredients. It’s one that feels safe and nonjudgmental.

Vision

It’s a brand that will empower other moms to enjoy what they use for their families while also joining a supportive community.

Customer

Create a brand identity to fit with their message serving a community dedicated to giving their families nontoxic and clean-living strategies at home.

Mission

A logo, typography, color palette, marketing and marketing collateral that helped display a fun, feminine, and simple brand.

Outcome

The theme of a minimal home can really embody the brand values. The images of white space, soft neutral palettes, and natural elements will symbolize the nontoxic and simple lifestyle.

Elements