This babe eats

Full brand identity

Brand strategy

Before the design begins, we go through exercises to reveal more about what the brand message and aesthetic should be based on the target market, industry, and goals of the company. 

This Babe Eats is about a modern and relevant source to find amazing restaurants. She is one step ahead in the food scene to help others discover the new menu items or new shops that pop up. 

Vision

The audience is someone who loves the fast-paced city lifestyle and adventurous eating. Someone who is willing to try birthday cakes used as toppings on a milkshake, along with other modern innovations. 

Customer

Create a brand identity to attract an audience of local foodies along with restaurants and food brands. The brand will represent a trustworthy source of delicious, hip, and local places to eat.

Mission

A logo, typography, color palette, and marketing collateral that reached an audience of food-loving city-dwellers who want to find the next best place to eat with friends.

Outcome

This Babe Eats captures a happy and feminine brand while also being a bold and passionate leader in the food scene. Its visuals are bright and fun while still being a reliable source for fun snacks.

Elements

the approach

Clean
Feminine
Bright

Aesthetic

Vibe

Positioning

Passionate
Confident
Adventurous

Fun
Decadent
Successful

Case study

A Modern, Strong & Feminine Food Influencer Brand.

There are SO many factors that go into creating a brand identity and I was thankful to be working with Franzine who knew all the questions to ask to really pull information out of me. The visuals really embody the feel of my brand that I wanted to share!

- Kiera Andrews