Before the design begins, we go through exercises to reveal more about what the brand message and aesthetic should be based on the target market, industry, and goals of the company.
Wild & Free Supply is about ethical standards and high-quality products. They employ locals in Honduras to give them opportunities for better wages and higher education.
The customer is someone who loves to help others, grounded in their decisions but still adventurous. This person likes to make educated purchases–quality over quantity. Things that make an impact.
Create a brand identity to fit with their message of ethical leather goods that create jobs in Honduras. The brand will encompass hard work and a Christian message.
A logo, typography, color palette, merchandise designs, and marketing collateral that reached an audience of adventure-seeking Christians who want to help with a larger mission when purchasing high-quality leather goods.
Wild & Free Supply marries the love of adventure with high quality durable leather goods that are built to withstand that. Along with a Christian target market that cares about ethical fair trade business practices, this is how the brand comes together as a whole.