The About Page is one of the most read pages on any site but is often one small bloggers and business owners are afraid to tackle.
Why is this?
There is plenty of information available online about why business owners and brands need an About Page if they don’t want to lose clients.
What do you need to include in an About Page and how can this page on your site convert your readers into loyal fans and followers?
I’m going to take away the overwhelm and show you exactly what you need to include in your About Page so you can easily convert your readers into fans.
Never underestimate the power of an amazing professional photograph, especially one with you smiling.
One of the best ways to connect with your audience is to include a friendly and happy photo of your face. This allows your potential clients to see exactly who you are, what you look like, and especially allows others to put a face with your brand.
I understand if you’re camera shy or if you don’t like the way you look in photographs. But, I’m going to let you in on a little secret.
Your About Page isn’t about you, it’s how you can best serve your clients, how you can provide solutions to their needs, and how you can add quality to their lives.
You’ll easily find people will connect with you faster with a friendly photograph on your site then without.
Your catchy and fun headline should tell your reader what you’re about, how you can help them, and what they can expect from you in only a few words.
For example, if you run a social media managing company that helps grow social media accounts on Twitter, then a headline such as, “10K Twitter Followers for Clients and Counting” would be a great possibility.
Not only are you highlighting what your business is about but you’re also showcasing your current work.
If you’re struggling to think of a catchy headline, take some time to practice writing as many possibilities you can think of down on paper. You can easily ask your business associates, peers, or other business owners to help you brainstorm ideas as well.
Why did you start your business? Why are you passionate about what you do? Who are you when you’re not running your business?
You want to take the time to highlight a few fun facts about yourself that relates to your business and potential clients. You can also include a few facts about your personal life.
The purpose of your fun facts should bring your friendly photo to life with a person your potential clients and readers would love to know more about.
Why did you start your business and how can you help your potential client? What are the goals, mission, and values of your business?
Do you have a creative or unusual name for your business? How did you come up with this name and how does the name relate to your client?
For example, in my About Page, I explain why my business is called Breezy Camper in two sentences. I tell potential clients, “Let’s get rid of the mindset that it’s impossible to reach success through a creative field. Instead, let’s put in the work TODAY so you can have that time to go, well, camping!”
What do you want your potential clients to do before they leave your site? Do you want them to schedule a free consulting call with you about how you can help them? Do you have a free printable or ebook you’d like to give them in exchange for their email address?
Always invite your readers to complete an action before they leave your site. You want to maintain your relationship with them even after they’ve left your website.
As you focus on including a friendly and professional photograph of yourself, a fun and catchy headline, fun facts about you, your businesses goals and values, and provide a call to action for your reader, you’ll begin to see your readers quickly become clients and fans.
Do you know someone who is also struggling to create a killer About Page? Share this post with them and let them know one thing you learned today.