Branding

Productivity

Marketing

Clients/customers

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Brand design is important, but when do you need to invest in a brand strategist, too? Branding is a crucial element of your business and it goes far beyond just the *looks* of it. Here’s why you need a brand strategist.
Find out why branding is crucial to getting more customers. You'll learn how to use this for growth in your small business.
When you visit a website you really love, sometimes the colors just pop right away. Within a few seconds of being there, you’re really inspired and feel a certain mood in the site. Find out how you can get others to feel the same about your brand!
How to define a target market for your small business. You'll learn how to find your ideal customer and market effectively.
Craft your brand identity for a creative business with this step-by-step plan will be easy. Define a brand that's unique to you. Read on to see how!
Behind the scenes of what it's like to brand a food blogger. Learn about what happened, the results and what it takes. You'll also get tips from an influencer about how to reach success. Brand design, graphic design, logo, design inspiration
Trying to get niche ideas for your small business? In this article, learn about how to define a niche and check to see if it's a profitable business idea.
Read about the branding design process behind mom photographer Jessie Martin. You'll learn about how she developed her brand and how she was able to grow her business.
Although you shouldn’t (and can’t) please everyone, you want to reach just one person. Why just one? Because this one individual is going to be your dream client who will continually buy from you, share your content, and recommend your services to their friends. Read more!
Create brand goals to set a guide for your business. It helps you set the tone for what you'll need to work on next.
Do you have an amazing business idea but feel overwhelmed with all the legal information online? Today, I’m going to help your creative business through actionable, quick-win tips and advice. Continue reading to learn how to make sure your creative business is legal.
There’s one thing I’m obsessed with and I know other artists are too--fonts! In this exclusive interview, we discuss how to make a living creating fonts.